Head of Marketing Shivpriya R. Sumbha, who recently completed 3 years at Nuvepro, looks back on her journey with grace, grit, and gratitude.
Questions curated by Anisha Sreenivasan
1. How has your journey at Nuvepro been since April 2022? Any moments that stand out as turning points or proud achievements?
Thanks, Anisha, for kickstarting the #PeopleAtNuvepro series—such a great way to reflect and share!
Since joining in April 2022, the journey’s been full of learning, growth, and quite a few “wow, we’re really doing this” moments. We’ve evolved so much—not just in what we offer, but how we think about the value we bring to the table.
There’ve been many initiatives that we’ve worked on, but for me, the proudest moments are when customers describe us not just for what we do, but for what we enable. When they see Nuvepro as a go-to for project readiness and skill validation—not just as a tool or a platform or divide our offerings and know us for 1 of it, but as a true enabler of Project Readiness – When they get that without us having to spell it out—it feels like we’re doing something truly right. That kind of recognition hits differently.
2. You’ve played a huge role beyond just Marketing Campaigns, workshops, hackathons, even sales outreach. How do you manage to juggle it all so well?
Honestly, I don’t think it ever feels like we’ve “figured it all out”—and maybe that’s a good thing. There’s always more we can do, more ideas we haven’t explored yet, and that’s what keeps it exciting. We’ve done some great work as a team, no doubt, but I still feel like we’re only scratching the surface of what’s possible.
Marketing, especially in a tech-driven company like ours, often plays the role of the silent enabler. Most of the spotlight naturally goes to the tech—and rightfully so—but behind the scenes, it’s been amazing to see how strategic marketing efforts have quietly shaped the brand, created visibility, and opened doors we didn’t even know existed.
What I really hope to see in the coming days is Nuvepro being recognised not just for what we build, but how we’re building a brand that resonates—with customers, partners, and even within the team. We, are often attributed by the tech we create and not the way the brand has been overseen by the marketing efforts. Hopefully, we’ll see that day soon, too.
3. What was the most memorable event you worked on at Nuvepro-and what made it special?
Of course, the first Nuvepro Project Readiness event was a huge success, and we all know it. That goes out to be my most memorable, and not because it was the first or because of the efforts put in. I was happy to know that the internal teams and management now know about the power of such event marketing strategies and how evidently they can bring us good connections. Striking that chord of confidence will always remain memorable.
4. As someone who built the marketing function from scratch here, what were your biggest challenges and learnings in the process?
Initially the biggest hurdle was defining what marketing should look like in an enablement-driven, tech-first environment. There wasn’t a rulebook to follow—we had to experiment every few days on how we wish to be pursued.
One of the key learnings was that marketing doesn’t have to be loud to be powerful all the time. Most of the brands and projects that I had worked for were on unmatchable performance marketing budgets but with Nuvepro I learnt that sometimes, the most impactful work happens in the background—crafting the right narrative, building relationships, or simply bringing organic consistency to how the brand shows up. It took time to shift perceptions—from seeing marketing as just promotion to recognizing it as a slow go-getter. It has made me learn about the organic growths too which are often overlooked in Marketing.
5. You have hosted several workshops, hackathons and roundtable conferences. What excites you most about these events?
I guess connects and the post-event relationships that we build. We can simply set up a sales campaign or a PPC campaign and write sales ad copy, but we believe meeting someone and talking to someone establishes a much stronger relationship, and we aim to do just that. That excites me the most. The ability to network and build relationships through these events is truly good.
6. Beyond work, what are your go-to ways to unwind or recharge after a packed day of marketing magic?
Now, since life has changed a bit, I like to read less, watch cricket a little less, stream less and indulge more in other things like #apartmenttherapy as you may call. I try out multiple recipes, I garden a lot more, I clean a lot more and learn many more things that I had never tried before. I always did all this before, too, now, with a unique zest. It is therapeutic for me to be a house runner; I love it, and I don’t wish it any other way.
7. Looking back at your journey from 2022 to now, what’s one piece of advice you’d give your past self?
Haha just this one, “Your manager is a really good human first, and you will learn a lot, and you will have a great time in the coming few years, make the most of it, trust the process, don’t think you will not be able to survive 😊 ‘’
8. You’re always full of energy as your colleague’s mention-how do you do that?
At a very early point of time in life I have realized, our happiness and mood is our own responsibility, So I TRY to be not very much affected by the external factors, people, challenges and try to be in the best of moods always and the other thing is obviously, I love the idea of being approachable and friendly as a person. I obviously only try.
9. And finally-what’s next for you? Any dreams or goals you’re excited about, either for Nuvepro or personally?
For Nuvepro, the vision is clear—I’d love to see us become truly synonymous with Project Readiness. Not just as a platform, but as a trusted partner in building future-ready teams. Hearing more stories where we’ve played a role in enabling that transformation—that’s the dream, and I believe we’re on the right path to get there.
Personally, I’ve been on a bit of a writer’s block, especially when it comes to prose and literature. Writing has always been something close to my heart, and this year, I really want to take it seriously. It’s still early days, but at the core of it, the goal is simple: to just begin again, and hopefully, build something meaningful from there.
